States across the country are using free tools from the Voting Information Project (VIP) to provide voters with timely, accurate election information. VIP’s tools—a Short Message Service (SMS) tool,* the embeddable voting information widget, and white-label iOS and Android apps—are in use in 44 states. These free resources can be customized by including a logo, official seal, preferred colors, and text, and they are designed to help states, cities, and civic-minded organizations make sure voters have the knowledge they need to cast their ballots.
“Many California voters prefer elections information in a digital format,” says California Secretary of State Alex Padilla. “The VIP tool allows them to look up critical election information—including their polling place—right on their smartphone or tablet. That’s why we even included information in our official guide directing voters to find their polling place via text message.”
Once the polling location appears, users have options to select one of 10 languages and to receive additional information in that language about voter registration and their local election officials. Data show that more than 44,000 texts were sent to GOVOTE by mid-October, and another 50,000 were expected by the end of the month.
VIP, a partnership between The Pew Charitable Trusts, Google, and the states, works to connect voters in all 50 states and the District of Columbia with the election information they need to cast a ballot on or before Election Day.
Alexis Schuler is the senior director and Monica Leibovitz is an officer for election initiatives at The Pew Charitable Trusts.
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