The Voting Information Project (VIP) offers cutting edge technology tools to provide voters with access to customized election information to help them navigate the voting process and cast an informed vote. VIP works with election officials across the nation to ensure this information is official and reliable. We answer voters’ basic questions like “Where is my polling place?” “What’s on my ballot?” and “How do I navigate the voting process?”
VIP uses an open format to make data available and accessible, bringing 21st century technology to our elections and ensuring that all Americans have the opportunity to cast an informed vote. Check out Our Projects to see what we’re up to.
Background/ Our History
In October 2008, “Being Online is Not Enough,” a 50-state analysis of election websites produced by the Pew Charitable Trusts in partnership with Nielsen Norman Group, found that 120 million people went online in search of answers to their questions about the general election, yet no standardized, reliable source existed for voters to obtain basic Election Day information. The report found that providing on demand access to voting information not only helps voters, but saves governments money by reducing phone calls and visits by voters.
VIP came out of “Being Online is Not Enough” as a joint effort of state and local officials, the Pew Charitable Trusts and Google, Inc. to bring official voting information—polling place locations, ballot content and information about registration and absentee ballots—directly to voters via the Internet.
Following the release of the “Being Online is Not Enough,” VIP partnered with 9 states and Los Angeles County in the 2008 general election to provide answers to the most important and basic election questions to voters. According to analytics from Google, 1 in 10 voters used VIP to find their polling place.
In the 2010 election cycle, VIP had a total of 20 direct feeds from state participants: Arkansas, Arizona, California, Florida, Hawaii, Iowa, Illinois, Kansas, Maryland, Minnesota, Mississippi, Missouri, Montana, North Carolina, Oregon, South Carolina, Utah, Virginia, Washington state and Washington, DC.
Today, the VIP project team consists of elections administration experts, programmers, non-partisans, conservatives, liberals, and data gurus. By collaborating with election officials and harnessing the knowledge of programmers, information architects, and designers, we are helping voters get on demand access to information they need.